Pierpoint-Martin offers a wide variety of advertising and promotion services including:

Media Buying

When it comes to purchasing media, Pierpoint-Martin's expertise allows us to negotiate the best possible pricing for our clients whether their needs are for television, radio, print, Internet, outdoor, or other specialized advertising.

The success in any television or radio campaign, for example, lies in the strength of relationships between the media agency and the broadcast stations. That is why, at Pierpoint-Martin, our media buying policy is simple: buy direct. By establishing personal relationships with the sales personnel at each broadcast station and cable network, Pierpoint-Martin is able to negotiate directly with the person who has a personal stake in servicing our account. This means better rates, better placements, and-in may cases-bonus programming opportunities for our clients.

Creative Development/Production

In addition to buying capability, Pierpoint-Martin also has an extensive in-house creative department. Long and short form television commericals, radio spots, outdoor advertisements, print advertisements, point-of-sale items, and other printed material can be produced in-house.

In 1999, in response to the development of the World Wide Web, Pierpoint-Martin launched an Internet marketing division which provides our clients with innovative online marketing alternatives including opt-in e-mail campaigns, interactive games, online sweepstakes, and search engine placement. Click here for more information on Pierpoint-Martin's e-marketing services.

Research

Throughout the process of media campaigns, research is a constant activity. When planning a campaign, Pierpoint-Martin takes advantage of all available media and demographic information to create the most cost-effective campaign for our clients.

Once an advertising campaign is launched, the ability to determine how well it is performing is vital to its success. At Pierpoint-Martin, we take pride in our ability to track the performance of every media buy. With our sophisticated sourcing and analysis capabilities, we provide the highest quality reporting to our clients.

Once we launch a campaign, our reports and summary sheets serve as tools to help us monitor a campaign's success, evaluate its results, and make necessary adjustments.

Reports include quarterly summary reports, monthly summary reports, daypart analysis, test/continuing media analysis, regional analysis, cable analysis, broadcast analysis, and demographic analysis.

Multilingual Capability

Pierpoint-Martin has relationships with the most prominent Spanish-language media buyers and consultants in California that enable us to guarantee an authentic Spanish-language target marketing approach.