ORANGE COUNTY, CA, February 20, 2001 - E-commerce management company Pierpoint-Martin, which operates the FitBuy.com online superstore as well as other fitness-related e-commerce sites, today announced an alliance with fitness apparel manufacturer Creative Clothing.

Under their alliance, Pierpoint-Martin will create and manage an online fitness pro shop for Creative Clothing under the name T. Micheal Pro Shop (www.TMichealProShop.com) which will enable Creative Clothing customers to purchase Creative Clothing's T. Micheal brand clothing as well as several thousand of other high-quality fitness products online.

"The T. Micheal brand is well-known and respected in the fitness industry " say Pierpoint-Martin CEO David Cracas, "and we are very pleased to be able to enhance Creative Clothing's online presence with a complete fitness pro shop for the T. Micheal brand."

The alliance with Creative Clothing is the latest in a series of exclusive, long-term e-commerce development and management agreements that Pierpoint-Martin has recently concluded with major fitness product manufacturers and retailers.

About Pierpoint-Martin
Pierpoint-Martin (www.Pierpoint-Martin.com) is an e-commerce management company specializing in the fitness industry. Pierpoint-Martin runs e-commerce operations, including site design, merchandising, inventory, order fulfillment, and customer service, for major fitness product manufacturers, retailers, and media companies under exclusive, long-term agreements. Pierpoint-Martin's e-commerce sites include the popular FitBuy.com online fitness superstore, the HotSkins Bodywear store HotSkins.com, the T. Micheal bodybuilding clothing store TMichealProShop.com, and the Zan nutriceutical site Zan-Pro.com.

PIERPOINT-MARTIN ENTERS ALLIANCE WITH CREATIVE CLOTHING
Pierpoint-Martin To Run Creative Clothing's E-commerce Operations

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