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ORANGE COUNTY, CA, December 19, 2001 - E-commerce management company Pierpoint-Martin, which operates the FitBuy.com online superstore as well as other fitness-related e-commerce sites, today announced the release of a new version of its FitBuy.com superstore which includes Pierpoint-Martin's exclusive, new "Heads-Up" shopping cart.

Traditional e-commerce shopping cart systems use separate pages for the carts. This means that, everytime a customer wishes to add an item to a shopping cart or view the contents of a shopping cart, he or she is taken to a separate shopping cart page. Then the customer must click an additional button to leave the shopping cart page and continue shopping.

In Pierpoint-Martin's new "Heads-Up" shopping cart system, the cart resides on the same page as the products. The shopping cart is always visible and always accessible. As a customer adds items, the products instantly appear in the cart. This makes it quicker and easier for customers to purchase multiple items.

"One of our primary roles as an e-commerce management company, " says Pierpoint-Martin CEO David Cracas, "is to be constantly innovating new e-commerce technology and making it available to our partners, so the sites we manage provide customers with the best possible shopping experience."

Currently, the "Heads-Up" shopping cart is in use only on Pierpoint-Martin's FitBuy.com superstore. However, the technology will be available to the other e-commerce operations that Pierpoint-Martin manages.

About Pierpoint-Martin
Pierpoint-Martin (www.Pierpoint-Martin.com) is an e-commerce management company specializing in the fitness industry. Pierpoint-Martin runs e-commerce operations, including site design, merchandising, inventory, order fulfillment, and customer service, for major fitness product manufacturers, retailers, and media companies under exclusive, long-term agreements. Pierpoint-Martin's e-commerce sites include the popular FitBuy.com online fitness superstore, the HotSkins Bodywear store HotSkins.com, the T. Micheal bodybuilding clothing store TMichealProShop.com, and the Zan nutriceutical site Zan-Pro.com.