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SANTA ANA, Calif.--Feb 12, 2002--E-commerce outsource solutions provider Pierpoint-Martin today announced the upcoming launch of a Spanish version of its popular FitBuy.com superstore.

With an eventual selection of more than 6,000 fitness products in categories which include books, clothing, equipment, footwear, magazines, and videos, FitBuy.com En Espanol (www.fitbuy.com/espanol) will have one of the largest and most complete selections of fitness products and content anywhere and in any language.

Unlike many sites that include partial "translations," FitBuy.com En Espanol will be a 100% Spanish site with everything from product descriptions to customer service information written by native Spanish speakers. Even product options such as sizes and colors will be in Spanish.

The announcement of FitBuy.com En Espanol comes on the heals of other recent announcements by Pierpoint-Martin of e-commerce deals with partners including nutritional supplement giant General Nutrition Corp. and direct marketing powerhouse Encore Marketing.

"In order to stay ahead of the game, we always need to offer our partners more," said Pierpoint-Martin Senior VP Ed Gaut. "I expect that many of our partners will want to take advantage of our ability to provide e-commerce content and services in Spanish as well as English. As with any market and any business, if you don't speak the language, you can't do much business."

In keeping with that philosophy, Pierpoint-Martin is also developing a team of telephone and e-mail customer service representatives fluent in both English and Spanish.

"The U.S. Spanish-speaking market is large and growing," said Gaut, who is himself of Puerto Rican descent. "However, there is still a lack of high-quality Spanish language Internet sites, especially e-commerce sites. By providing Spanish versions of our own sites as well as many of our partners' sites, we intend to change this."

About Pierpoint-Martin

Pierpoint-Martin (www.pierpoint-martin.com) is an e-commerce outsource solutions provider. Pierpoint-Martin runs e-commerce operations, including site design, merchandising, inventory, order fulfillment, and customer service for major consumer product manufacturers, retailers, and media companies under exclusive, long-term agreements. Pierpoint-Martin's partners include General Nutrition Corp., Encore Marketing, Women's Fitness International magazine, HotSkins clothing, T. Micheal Bodywear, and nutriceutical company Zan Inc.