FitBuy.com Unveils Outdoor Sports Equipment Store

 

SANTA ANA, Calif.--(BUSINESS WIRE)--July 14, 2005 – E-tailer FitBuy.com today announced the opening of a new outdoor sports equipment store, FitBuy.com Outdoors (www.fitbuy.com/outdoors).

 

An extension of its popular fitness store, FitBuy.com Outdoors offers over 10,000 outdoors products including camping/hiking gear, knives, flashlights, multifunctional-tools, and apparel and features leading brands including Coleman, Victorinox, Wenger, Gerber, Kershaw and Mag-Lite.

 

FitBuy.com Outdoors uses the same proprietary “heads-up” shopping cart system as the existing FitBuy.com store.  This allows FitBuy.com fitness and outdoors customers to move back and forth between the two stores purchasing both fitness products and outdoors products at the same time.

 

“For the past decade, FitBuy.com has offered fitness enthusiasts and professionals a large selection of fitness products at great prices backed up by exceptional customer service,” says FitBuy.com President David Cracas.  “We are very excited to be able to do the same now for customers interested in camping, hiking, and other outdoor activities.”

 

FitBuy.com Outdoors will launch with a Grand Opening Sale Friday, July 22nd through Sunday, July 24th during which time all items in the store will be 25% off.  As an added bonus, FitBuy.com Outdoors will pay sales tax on all orders during the month of August.

 

 

About FitBuy.com

 

Founded in 1995, FitBuy.com (www.fitbuy.com) is a leading online retailer of fitness-related merchandise including books, videos, software, equipment, clothing, and nutritional supplements.  FitBuy.com is owned by Pierpoint-Martin (www.pierpoint-martin.com) which, in addition to operating FitBuy.com, provides e-commerce, inventory, fulfillment, customer care, and web design services to a variety of public and private organizations including General Nutrition Corporation (GNC) and the California State Lottery.